JOURNAL
Limited Restock | YUICHI TOYAMA:5: The Appeal o...
A bold, distinctive outline that makes an impression at first glance. Look closer, and you’ll see delicate metal lines layered within. The highly popular “BEACON” and “DIABLO” from YUICHI TOYAMA:5...
Limited Restock | YUICHI TOYAMA:5: The Appeal o...
A bold, distinctive outline that makes an impression at first glance. Look closer, and you’ll see delicate metal lines layered within. The highly popular “BEACON” and “DIABLO” from YUICHI TOYAMA:5...
For those in their 40s, eyewear that means busi...
From materials and design to the finishing touches, for those in their 40s who are truly committed to quality and craftsmanship. We introduce four carefully selected frames from JACQUES MARIE...
For those in their 40s, eyewear that means busi...
From materials and design to the finishing touches, for those in their 40s who are truly committed to quality and craftsmanship. We introduce four carefully selected frames from JACQUES MARIE...
Eyewear born from music. 4 SNEAK PEEK recommend...
SNEAK PEEK translates culture, such as music and film, into eyewear. We introduce four models—Crazy Diamond, Little Wing, The End, and the DOWNTOWN exclusive Rehab—in detail, along with the songs...
Eyewear born from music. 4 SNEAK PEEK recommend...
SNEAK PEEK translates culture, such as music and film, into eyewear. We introduce four models—Crazy Diamond, Little Wing, The End, and the DOWNTOWN exclusive Rehab—in detail, along with the songs...
What is EYEVAN 7285? | A Comprehensive Guide to...
A thorough guide to the history of EYEVAN 7285, designer Hirotaka Nakagawa, and the distinctions between its five main labels. From Go Ayano’s 319 and Ichiro Yamaguchi’s 363 to the...
What is EYEVAN 7285? | A Comprehensive Guide to...
A thorough guide to the history of EYEVAN 7285, designer Hirotaka Nakagawa, and the distinctions between its five main labels. From Go Ayano’s 319 and Ichiro Yamaguchi’s 363 to the...
4 Recommended Glasses for Your First Pair in Yo...
From everyday staples and sophisticated browline frames to lightweight metal designs and casual sunglasses for the weekend, we introduce four recommended models for your first pair in your 30s, featuring...
4 Recommended Glasses for Your First Pair in Yo...
From everyday staples and sophisticated browline frames to lightweight metal designs and casual sunglasses for the weekend, we introduce four recommended models for your first pair in your 30s, featuring...
10eyevan New Arrivals | A bold brow line and th...
Three new arrivals from 10eyevan. We will introduce the striking no.1 ⅣBR, as well as the crystal beige and black no.9 Ⅲ, looking at their shapes, textures, and how to...
10eyevan New Arrivals | A bold brow line and th...
Three new arrivals from 10eyevan. We will introduce the striking no.1 ⅣBR, as well as the crystal beige and black no.9 Ⅲ, looking at their shapes, textures, and how to...
Celebrities who love JACQUES MARIE MAGE
Introducing examples of Patti Smith, Tom Cruise, Brad Pitt, Jeff Goldblum, and Naomi Campbell wearing JMM. We provide an explanation of their signature works, styling, and the features of the...
Celebrities who love JACQUES MARIE MAGE
Introducing examples of Patti Smith, Tom Cruise, Brad Pitt, Jeff Goldblum, and Naomi Campbell wearing JMM. We provide an explanation of their signature works, styling, and the features of the...
4 must-have black-rimmed frames to wear right now
Even with the same black, the impression changes significantly depending on the shape, size, and volume. From the DOWNTOWN lineup, we would like to introduce four black-framed shapes that we...
4 must-have black-rimmed frames to wear right now
Even with the same black, the impression changes significantly depending on the shape, size, and volume. From the DOWNTOWN lineup, we would like to introduce four black-framed shapes that we...
MATSUDA 26AW latest collection is here! Introdu...
An early look at the new Fall/Winter 2026 collection from MATSUDA. We provide a detailed look at four models—M3175, M3172, M3171, and M3170—featuring photos that highlight their high...
MATSUDA 26AW latest collection is here! Introdu...
An early look at the new Fall/Winter 2026 collection from MATSUDA. We provide a detailed look at four models—M3175, M3172, M3171, and M3170—featuring photos that highlight their high...
A Thorough Review of JACQUES MARIE MAGE’s "LECL...
We will introduce the design, intricate details, and the differences between the three colorways of the JACQUES MARIE MAGE "LECLAIR," accompanied by our own close-up photography.
A Thorough Review of JACQUES MARIE MAGE’s "LECL...
We will introduce the design, intricate details, and the differences between the three colorways of the JACQUES MARIE MAGE "LECLAIR," accompanied by our own close-up photography.
JACQUES MARIE MAGE "MOLINO" | Features of the C...
The "MOLINO" is a classic model from JACQUES MARIE MAGE. We would like to introduce the design features of this frame, along with the four pieces we currently carry, highlighting...
JACQUES MARIE MAGE "MOLINO" | Features of the C...
The "MOLINO" is a classic model from JACQUES MARIE MAGE. We would like to introduce the design features of this frame, along with the four pieces we currently carry, highlighting...
What is YOSHINORI AOYAMA? A new form of metal f...
The journey of Yoshimichi Aoyama, Ambivalence and Titanium Cubism, and the craftsmanship of Sabae. We decipher the lines, surfaces, and the forms that exist between them through product photography of...
What is YOSHINORI AOYAMA? A new form of metal f...
The journey of Yoshimichi Aoyama, Ambivalence and Titanium Cubism, and the craftsmanship of Sabae. We decipher the lines, surfaces, and the forms that exist between them through product photography of...
JACQUES MARIE MAGE SPECIAL SHOWCASE | September...
From Friday, September 18th to Thursday, September 24th, DOWNTOWN will host the JACQUES MARIE MAGE SPECIAL SHOWCASE. Featuring everything from popular models to the limited-edition ZEPHIRIN, AKIRA, and the special...
JACQUES MARIE MAGE SPECIAL SHOWCASE | September...
From Friday, September 18th to Thursday, September 24th, DOWNTOWN will host the JACQUES MARIE MAGE SPECIAL SHOWCASE. Featuring everything from popular models to the limited-edition ZEPHIRIN, AKIRA, and the special...
The JACQUES MARIE MAGE frames I want to wear th...
JACQUES MARIE MAGE frames to wear this autumn. We introduce four models—ZEPHIRIN, ALDO, FELLINI, and LECLAIR—along with the brand's background. We explore the appeal of each through their compact forms,...
The JACQUES MARIE MAGE frames I want to wear th...
JACQUES MARIE MAGE frames to wear this autumn. We introduce four models—ZEPHIRIN, ALDO, FELLINI, and LECLAIR—along with the brand's background. We explore the appeal of each through their compact forms,...
Latest Trends | 5 Recommended Narrow-Shape Items
A simple guide to the narrow shape trend and how to choose. Check out 5 of DOWNTOWN's top recommendations right from the photos.
Latest Trends | 5 Recommended Narrow-Shape Items
A simple guide to the narrow shape trend and how to choose. Check out 5 of DOWNTOWN's top recommendations right from the photos.
About SATO | An explanation of the designer, th...
SATO, established in Paris in 2022. We introduce founder Kevin Godard-Elbaz and designer Eque, the origin of the brand name, the 1990s design theme, and the background of its manufacturing...
About SATO | An explanation of the designer, th...
SATO, established in Paris in 2022. We introduce founder Kevin Godard-Elbaz and designer Eque, the origin of the brand name, the 1990s design theme, and the background of its manufacturing...
How to Choose Glasses Size: The Ultimate Guide ...
A pictorial guide explaining pupil position, size specifications, PD, and face width. We have compiled a reference table for men and women, how to use EyeMeasure, and key points to...
How to Choose Glasses Size: The Ultimate Guide ...
A pictorial guide explaining pupil position, size specifications, PD, and face width. We have compiled a reference table for men and women, how to use EyeMeasure, and key points to...
About UNIMATIC: A Thorough Explanation of its O...
Born in Italy in 2015, UNIMATIC. From its two founders, minimalist design, and Italian watchmaking, to the forms and mechanisms of the CLASSIC, Japan-exclusive JDM, and UNILIGHT models, we explain...
About UNIMATIC: A Thorough Explanation of its O...
Born in Italy in 2015, UNIMATIC. From its two founders, minimalist design, and Italian watchmaking, to the forms and mechanisms of the CLASSIC, Japan-exclusive JDM, and UNILIGHT models, we explain...