Collection: YUICHI TOYAMA.

An eyewear brand established by designer Yuichi Toyama.
The brand was relaunched as "YUICHI TOYAMA." in 2017, evolving from its predecessor, "USH," which was founded in 2009.

Guided by the concept of "Neutral," the brand pursues pure design and structural beauty.
It creates eyewear that brings out the wearer's natural appearance and individuality, remaining unaffected by passing trends.

Its design philosophy, centered on a cycle of five processes—"see," "think," "draw," "make," and "break"—achieves a high-level harmony between originality and functionality.
The products have earned high acclaim both in Japan and overseas for their ability to offer a reassuring presence while blending seamlessly into daily life.

In recent years, the brand has collaborated with global fashion houses such as "GIORGIO ARMANI" and "TOGA," garnering strong support from fashion-conscious users.