Labor

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An eyewear brand based in Seoul, South Korea, founded by creative director JM Song (송주명).

Born from his aesthetic sensibilities cultivated through diverse fields including design, media art, and branding, the brand is built on a unique philosophy that views eyewear as "tools" before considering them a part of fashion.

Utilizing high-quality acetate from Italy’s Mazzucchelli and Jimei, and meticulously finished by skilled craftsmen, the eyewear achieves a balance between the durability required of daily tools and sculptural beauty.

Characterized by a structural, serene design unaffected by excessive ornamentation or fleeting trends, the brand offers eyewear that reveals a "beauty that harmonizes with life" the more it is worn.