M1043 col.DTO

MATSUDA is a luxury eyewear brand established in 1989 by Mitsuhiro Matsuda, the founder of the fashion brand "NICOLE" and a designer who led the Japanese fashion scene in the 1980s as one of the "Tokyo Designers Six (TD6)."

Backed by an aesthetic sensibility cultivated as a fashion designer, the brand fuses classic, avant-garde, and architectural elements. By combining the advanced handiwork of skilled Japanese artisans with carefully selected materials such as titanium and acetate, MATSUDA creates eyewear with the precision of a craft piece and an overwhelming sense of presence.

The brand is defined by its delicate metalwork and substantial, three-dimensional structural expressions. Its unique designs, which evoke Victorian culture, Art Deco, and even steampunk, are highly regarded around the world not merely as vision-correction tools, but as "art pieces to be worn."

In the 1990s, the brand gained strong support overseas after being worn in Hollywood films and by prominent artists. Its unique worldview and overwhelming structural beauty captivated many celebrities and fashion icons, propelling the MATSUDA name to global prominence.

After a temporary hiatus, the brand was revived in 2011 by a new design team. While inheriting the philosophy and craftsmanship established by Mitsuhiro Matsuda, the brand continues to develop collections that incorporate a contemporary sensibility.

Unaffected by eras or trends, MATSUDA persists in upholding its own unique aesthetic. Its eyewear, a fusion of Japanese artisan technique and fashion culture, continues to fascinate eyewear enthusiasts around the world to this day.