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Learn more about the brand
A brand of high-performance cleaning cloths established by Satomi Gushima in 2014, designed to let you "wear art." By expanding the concept of a lens cloth, the brand aims to integrate artistic experiences into daily life through three elements: "polishing, wearing, and displaying." The artworks are created in collaboration with domestic and international artists, photographers, and fashion brands, earning the brand a reputation as a lifestyle cloth label that adds color to everyday maintenance and personal style.