【SNEAK PEEK × DOWNTOWN】完全オリジナルモデル「Rehab」発売

【SNEAK PEEK × DOWNTOWN】Completely Original Model "Rehab" Released

We have completed a special pair of glasses available only at DOWNTOWN.

Based on a classic frame design, SNEAK PEEK is gaining attention as a product inspired by designer Tomohiro Mori's favorite music, movies, and other cultures, reinterpreted through his unique lens.
This is a completely original model that embodies ideals and challenges, created from scratch together with SNEAK PEEK.


◎Inspiration


The design was inspired by Amy Winehouse's signature song, "Rehab".
"Rehab" is known as a song that symbolizes her inner conflict with the music industry and her stance on staying true to herself.

In particular, the memorable line, “They tried to make me go to rehab, but I said no, no, no,”
contains the strength to stand by one's beliefs without being swayed by external values.

We resonated with the "recovery," "rebirth," and "rebellious spirit" of this song and chose it as the theme for this model. The current eyewear industry has a somewhat conservative atmosphere where it is difficult to take on new challenges.
That is precisely why we have imbued this model with the meaning of "Rehab = recovery".

"To take on what no one else does"
"To make the world of eyewear a more exciting place"
We have given shape to these feelings in a single pair of glasses.

Furthermore, "The 27 Club" is the theme of the SNEAK PEEK 2nd Collection.
Amy Winehouse is one of its members.
In addition, by using a female singer as the inspiration, we have incorporated the desire for women to wear them as well as emphasizing the design.


◎About the Frame Design

Based on a Wellington shape, this is a pair that suits a variety of face shapes.
While based on a classic design, we paid close attention to the fine details so that individuality is imbued throughout, resulting in a finish that conveys the brand's unique worldview.


The slightly upswept line at the top of the rim gives it a dignified atmosphere. The bold cutting applied there creates a three-dimensional effect when it catches the light, and the impression changes depending on the viewing angle.


The keyhole bridge gives a light impression while harmonizing well with the overall size balance, leading to a very comfortable fit.


By extending the temples from the lower part of the hinge, the presence of the front is enhanced, giving it a vintage-inspired appearance.


Designed with a balance that is not too edgy and blends naturally for both men and women, it blends seamlessly into everyday life while gently highlighting the wearer's individuality.


"Rehab" was created through countless trials and errors by DOWNTOWN and SNEAK PEEK.
Please take this opportunity to try it.

◎YouTube Introduction Video